A proposed rebrand for a local Cincinnati bubble tea drink truck. 513 Bubble Tea is an affordable, refreshing, and bold take on bubble tea. I created a new proposed logo and brand identity system that would draw in new customers with an electric and playful neighborhood feel. In a sea of food trucks using red colors, I wanted to shift the color palette to a striking cobalt blue which exudes comfort and trust while pairing with fun vibrant accent colors that draw your eye in a crowd. The blue gives the feeling of refreshing water increasing thirst encouraging drink sales. Playing off of the bright colors in the assorted flavors, inspired the color pairings and stands out from their competition. Using sticker like treatments and bold stoked typography, it elevates the design to be more friendly and approachable. It also allows for stickers to be available to pass out and build brand awareness. By branding the cups and drink holders, customers can help spread the word and provide more visibility to other potential customers. While customers walk around with their tea, having a printed cup allows for easy readability and brand recognition and can inspire others to buy one as well. Creating a stamp/ loyalty card invites customers to earn a free drink after so many purchases offering an extra value encouraging repeat customers. The drink truck travels to local events and college campuses, creating a perfect neighborhood pick me up treat that’s easily accessible. Creating a brand that can stand out was really important where there might be other food trucks there as well competing for the same crowd’s attention. This proposed brand refresh, offers an unique positioning that makes a lasting impression.