Various digital marketing deliverables created while working on the creative production team at Bath and Body Works. My role included executing and creating various promo and seasonal assets among their digital channels. Our main assets included app, email, social paid link ads and dpa cards, paid display banners, site, SMS, MMS, and others. I worked with the creative marketing teams and copy teams to bring the brand stories to life. My main focus as a production designer was to create all versions and collateral across all promo campaigns. As well as following and executing seasonal design plans and ensuring theme and brand standards in tandem with my creative partners.
Credits: All imagery was created and provided by BBW’s studio team in house.
For general look/feel of each floorset, we partnered with the creative ADs to execute their vision.